With economists once again uttering the "R" word, there has been surprisingly little discussion about how a new recession would impact the advertising marketplace. That's probably because historically, the ad … Read the whole story
The in-house attribution product will track consumers from when they view an ad through purchasing, sign up and other factors. The solution is being … Read the whole story
Salesforce on Monday introduced a visual search feature and recommendations API through its ecommerce platform for retailers and brands that sell direct to consumers, … Read the whole story
Faced with a new privacy debacle, wireless carriers say they will stop selling customers' location data by March. Read the whole story
The big test will come on Super Bowl Sunday -- Feb. 3. The streaming service will have a 10-hour pregame show called "The CBS … Read the whole story
The "Choose Your Own Adventure" book series publisher alleges that its trademark was infringed by Netflix. Read the whole story
Outside TV recently struck a deal with Samsung to have its app preloaded onto all new Samsung smart TVs, a deal that will significantly … Read the whole story
Using AI and AR, Beauty 3.0 creates a personalized experience, including recommendations driven by product trials. Read the whole story
Almost two weeks after its Nielsen deal expired, CBS Corp. and the media-measurement company announced a renewal of its agreement for national, digital and … Read the whole story
Spoken word artist Prince EA helped launch the Ford Explorer with a performance that included a call for Americans to take more vacations. Read the whole story
LAS VEGAS -- It's inside Eureka Park, as well as in private meetings around CES, where marketers can find the most exciting startups. Here's … Read the whole story
About 53 million people in the U.S. now own a smart speaker, including 14 million new owners in 2018, according to the study. Read the whole story