Mobile Insider
Nanigans attributed the rise in click engagement to the effectiveness of dynamic ads in delivering clicks at scale across Facebook's user base. Read the whole story
Pluto TV will operate as an independent subsidiary of Viacom once the deal closes, with cofounder-CEO Tom Ryan continuing to serve in that role. … Read the whole story
Hulu's robust ad business is expanding, but the challenge is walking the line between delivering what advertisers want and the experience consumers expect from … Read the whole story
The average registration time for mobile payment apps is an hour, compared to 18 minutes for travel apps and eight minutes for OTT apps. Read the whole story
After nearly four years of battle, two New York residents who sued ad company Turn over its use of Verizon's "supercookies" have dropped their … Read the whole story
The hiring of Lockhart suggests the company plans to significantly scale up its original content for ESPN+, bolstering the value proposition and enticing subscribers … Read the whole story
While YouTube TV had been available in the country's 100 largest TV markets, it will be available this week in 95 additional markets, bringing … Read the whole story
The deal aims to provide advanced quantitative analysis of data to help brands make better decisions centered on a variety of topics, not just … Read the whole story
The deal will bring an end to a year-old lawsuit alleging that Dragon encouraged piracy. Read the whole story
NBCUniversal revenue grew 7.1% to $9.4 billion in Q4 due to gains at its broadcast TV businesses. For 2018 as a whole, NBCU revenues … Read the whole story
Digital ad exchange OpenX has tapped someone from Madison Avenue to lead its ad industry initiatives, naming Carol Reed as global senior vice president … Read the whole story
- COMMENTARY
The coming rollout of high-speed 5G mobile networks will open the digital floodgates for content even wider, which means publishers have the possibility to … Read the whole story
