Video Insider
by Alex Weprin, Staff Writer
Streaming video services' value is being rejiggered, built around research that suggests consumers have limited desire for more than a few offerings, and a budget or around $40 per month … Read the whole story
by Laurie Sullivan
Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for … Read the whole story
by Alex Weprin
"Cheddar Nights," as the programming block is called, will be anchored by episodes of "Nathan For You," the business-comedy show that ran for four … Read the whole story
by Wendy Davis
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and "diabetes," among others, advocates tell EU authorities. Read the whole story
by Sara Guaglione
The research shows "digital technologies play an essential role in family life" and can improve family connection. Some 61% of family members say technology … Read the whole story
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by Alex Weprin
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships. Read the whole story
by Gavin O'Malley
The board's decisions will be binding on the specific content brought for review, while those decisions will have the potential for setting policy. The … Read the whole story
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by Wendy Davis
The direct marketing company's mobile app enabled outside ad networks to collect precise location data without informing consumers, according to an industry watchdog. Read the whole story
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by Ray Schultz
The average delay in sales to existing customers is 3.9 weeks, but noncompliant firms have longer delays than compliant ones. Read the whole story
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by Ray Schultz
iContact, acquired by j2Global, will continue serving the SMB market, the company says. Read the whole story
by Laurie Sullivan
Contentsquare on Monday announced it has raised $60 million in Series C funding led by global investment firm Eurazeo, bringing total investments in the … Read the whole story
COMMENTARY
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Apple News Magazines will be connected to the accounts of iTunes Store users. Subscribers will pay a flat monthly fee for access to hundreds … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A new study suggests VR has the potential to change how consumers think about shopping and how they approach their relationships with retail brands … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some anticipate a future where solar panels, battery storage and electric vehicles all become part of a smart-home ecosystem. Could these be powered by … Read the whole story