Mobile Insider
by Gavin O'Malley, Staff Writer
Advertisers worry about fraud; agencies worry about viewability measurement challenges. Read the whole story
by Alex Weprin
The acquisitions mark a major expansion of Spotify's podcasting business, bolstering both its content chops and its service and monetization capabilities. Read the whole story
by Alex Weprin
ESPN+ now has more than 2 million subscribers -- twice as many as five months ago -- bolstered by the launch of its exclusive … Read the whole story
by Laurie Sullivan
About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year. Read the whole story
by Wendy Davis
"When California firefighters couldn't use their mobile phones during the Mendocino Complex fire, they could not turn to the FCC for help," former FCC … Read the whole story
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by Gavin O'Malley
eBay's ads highlighting children opening gifts during the holidays contributed to its strong performance, according to 4C Insights' latest "State of the Media" report. … Read the whole story
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by Laurie Sullivan
"Their ad business, more than $10 billion in 2018, puts Google, Facebook and Amazon as the three channels that matter," said Wes MacLaggan, senior … Read the whole story
by Alex Weprin
Unified ID lets different companies in the digital ad supply chain integrate The Trade Desk's cookie footprint with their own coverage. That increases overall … Read the whole story
by Wendy Davis
Williams-Sonoma has no grounds to sue Amazon over allegedly "misleading" search ads and email promotions for Williams-Sonoma products, Amazon argues in new court papers. Read the whole story
by Melynda Fuller
The company reports it added 265,000 net new digital subscribers in Q4, in what it is calling the largest gain since the 2016 election, … Read the whole story
by P.J. Bednarski
The arrangement will allow the company and league to develop other events and technological innovations that could include virtual reality, Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Whatever the process, there is a need to have third-party metrics in addition to other first-party data -- whether panel-based, census-based or otherwise. Read the whole story