The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native … Read the whole story

The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, announcing the appointment of Rik van der Kooi, Microsoft Advertising vice president, … Read the whole story

T-Mobile wants to help its customers discover new streaming services, and help streaming services acquire new customers. The company will not be launching a … Read the whole story

Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from … Read the whole story

The guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date. Read the whole story

A recent test found publishers could see a 45% reduction in site traffic if Google needs to remove snippets of text from search results. Read the whole story

"AT&T has employed numerous deceptive tactics to mislead consumers into believing that it currently offers... a fifth generation wireless network," says the complaint. Read the whole story

Nearly a third (29%) of retailers plan to add augmented reality within the next thee years and 9% already use it, according to a … Read the whole story