The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business with big advertisers and ad agencies. … Read the whole story
The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native … Read the whole story
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, announcing the appointment of Rik van der Kooi, Microsoft Advertising vice president, … Read the whole story
T-Mobile wants to help its customers discover new streaming services, and help streaming services acquire new customers. The company will not be launching a … Read the whole story
Facebook's Project Atlas, which collected a trove of data from teens as young as 13, is sparking a new round of bipartisan scrutiny on … Read the whole story
Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from … Read the whole story
Morris succeeds PodcastOne executive chairman Norm Pattiz, who had been serving as chief executive on an interim basis since last year. Read the whole story
A federal judge in New York has tentatively dismissed claims that Facebook enabled landlords to violate civil rights laws. Read the whole story
The guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date. Read the whole story
A recent test found publishers could see a 45% reduction in site traffic if Google needs to remove snippets of text from search results. Read the whole story
"AT&T has employed numerous deceptive tactics to mislead consumers into believing that it currently offers... a fifth generation wireless network," says the complaint. Read the whole story
Nearly a third (29%) of retailers plan to add augmented reality within the next thee years and 9% already use it, according to a … Read the whole story
AMI's defense against any possible criminal charges likely will have broader implications for publishers that report unflattering details about celebs' private lives. Read the whole story