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by Laurie Sullivan
About 64% of organizations consider blockchain a tech initiative, but 46% of execs at these organizations feel unprepared to effectively use the technology. Read the whole story
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by Alex Weprin
LiveRamp, the identity resolution, data and technology company, will be expanding its core identity resolution product, IdentityLink, to connected TV devices. Read the whole story
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by Laurie Sullivan
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the … Read the whole story
by Wendy Davis
T-Mobile's proposed 26 billion acquisition of Sprint will "lead to excessive consolidation and undermine innovation," a group of Democratic senators say in a letter … Read the whole story
by Alex Weprin
The deal will allow marketers who use FreeWheel markets to access advanced data insights and segmentation, and to purchase specific segments as needed. Read the whole story
by Sara Guaglione
The social discussion platform and news aggregation site Reddit has raised $300 million in a funding round led by China's tech giant, Tencent Holdings … Read the whole story
by Wendy Davis
"Apple's coercive login process locks up access to plaintiff's own devices," an Apple customers alleges in a class-action complaint. Read the whole story
by Wendy Davis
"After reviewing the comments, the Commission concluded that the Rule does benefit consumers and does not impose substantial economic burdens, and that no changes … Read the whole story
by Gavin O'Malley
The award for the hottest skill went to Hadoop -- an open source software used to store, process and analyze big data applications. Read the whole story
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by Alex Weprin
Spotify, TuneIn, TargetSpot and SoundCloud's international inventory are now available to buy programmatically, through the company's strategic integration with Rubicon Project. Read the whole story
COMMENTARY
by Michael Hahn, Op-Ed Contributor
OpenRTB is merely a communication protocol that supports real-time bidding for the delivery of advertising to consumers at a particular point in time. Read the whole story
by Chuck Martin
The fastest-growing voice assistant categories over the next five years will be smart TVs (121%), smart speakers (41%) and wearables (40%), forecasts Juniper Research. Read the whole story
by P.J. Bednarski
Health records data includes allergies, immunizations, lab results and medications, and is protected by the user's iPhone passcode, Touch ID or Face ID. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal … Read the whole story