Mobile Insider
In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in … Read the whole story
The 15-year company veteran succeeds Sean Reardon, who is leaving the company for an undisclosed role. Read the whole story
Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after … Read the whole story
PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app … Read the whole story
An FCC draft report concludes that broadband is being deployed on a reasonable and timely basis, although millions lack access. Read the whole story
Morris joined the group in 1992, founded Isobar in 2003 and led both the Americas and Asia-Pacific regions before taking a C-level role leading … Read the whole story
New documents filed by privacy advocates claim the IAB Europe and Google knowingly violated GDPR privacy laws. The evidence focuses on the IAB Tech … Read the whole story
This includes a new background location control so Android users can choose whether they want Facebook to collect location information when they're not actually … Read the whole story
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV … Read the whole story
"Omniverse's offering is illegal, it is growing, and it undermines the legitimate market for licensed services," the studios say in a new lawsuit. Read the whole story
In a move that might be considered censorship, Pinterest has stopped showing results on the topic of vaccinations as it tries to control what … Read the whole story
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Short-listing for an Oscar is an honour, but nearly two in three Brits pay no attention as their next movie is guided by a … Read the whole story
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Amazon may have a strong 100 million Amazon Prime subscribers. But Walmart? It gets 300 million in-store consumers a month, according to Forrester Research. Read the whole story
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The spam placement rate fell by 5% in 2018, Return Path reports, partly because subscribers are more actively managing their inboxes. Read the whole story
