PolicyBlog
"Facebook's internal documents indicate a callous disregard for young people and a culture that prioritized profits over people," watchdogs say in a new letter to the FTC. Read the whole story
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the … Read the whole story
The major ad industry organizations this week asked California lawmakers to revise the state's new landmark privacy law in ways that could make it … Read the whole story
The Trade Desk late Thursday reported marketers spent more than $2.35 billion on its platform in 2018 -- resulting in $477 million in revenue … Read the whole story
Brand's debut on TikTok, a platform prized by Gen Z for its short-form mobile videos, will help engage younger audience through native hashtag challenges. Read the whole story
The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a … Read the whole story
Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. Read the whole story
DoubleVerify's acquisition of digital video tech company Zentrick enables the creation of a video-blocking and measurement tag to protect brands and measure quality across … Read the whole story
Verizon Media has introduced two new mobile native ad units as part of its Moments ad suite that aims to support ecommerce and gaming … Read the whole story
Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. … Read the whole story
