Video Insider
by Alex Weprin, Staff Writer
In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising in some way. Read the whole story
by Chuck Martin
Sprint is launching its 5G network with commercial service expected to start in May, the company said at MWC. Service is slated to start … Read the whole story
by Joe Mandese
Mobile location data targeting platform SITO Mobile is so confident campaigns served through its system will deliver on their goals, it's offering to do … Read the whole story
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by Laurie Sullivan
The new business unit uses technology from the acquisition of Pinsight Media, which InMobi acquired in 2018 from Sprint -- which plans to launch … Read the whole story
by Larissa Faw
Reardon, who is leaving Zenith after a transition period, will succeed Gurman Hundal, who retains global CEO duties at the firm. Read the whole story
by Gavin O'Malley
Facebook is responding to criticism that it doesn't do enough to support the thousands of content reviewers tasked with keeping its platform free of … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used … Read the whole story
by Joe Mandese
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology. Read the whole story
by Laurie Sullivan
One-second delays in retail site page-load times can impact conversion rates by up to 20%. Google announced it has rebuilt its site speed tool … Read the whole story