In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising in some way. Read the whole story
Sprint is launching its 5G network with commercial service expected to start in May, the company said at MWC. Service is slated to start … Read the whole story
Mobile location data targeting platform SITO Mobile is so confident campaigns served through its system will deliver on their goals, it's offering to do … Read the whole story
The new business unit uses technology from the acquisition of Pinsight Media, which InMobi acquired in 2018 from Sprint -- which plans to launch … Read the whole story
Reardon, who is leaving Zenith after a transition period, will succeed Gurman Hundal, who retains global CEO duties at the firm. Read the whole story
Facebook is responding to criticism that it doesn't do enough to support the thousands of content reviewers tasked with keeping its platform free of … Read the whole story
"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used … Read the whole story
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology. Read the whole story
One-second delays in retail site page-load times can impact conversion rates by up to 20%. Google announced it has rebuilt its site speed tool … Read the whole story