Mobile Insider
by Gavin O'Malley, Staff Writer
During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media. Read the whole story
by Laurie Sullivan
Most marketers surveyed still plan to spend more on Amazon. Its rival Walmart wants to bring its ad business in-house. It places ads online … Read the whole story
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by Laurie Sullivan
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such … Read the whole story
by Gavin O'Malley
In addition to examining industry practices and conducting law enforcement investigations, the Technology Task Force will be expected to coordinate and consult with staff … Read the whole story
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by Alex Weprin
Sling's promotion, tied to tax season, offers 40% subscription prices for the first three months. Promo pricing is $15 per month for Sling Orange … Read the whole story
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by Alex Weprin
Lightstream's tech stack is geared toward content creators; in particular, video game players,who increasingly turn to platforms such as Twitch and YouTube to play … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Talking with Kim Frank, who's charged with leading the move to advance OOH measurement through data and analytics. Read the whole story
by Wayne Friedman
Revenue licensing to U.S. pay TV providers sank 49% to $42.3 million. Total licensing deals, including deals to consumer electronics manufacturers, declined 37% to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
European delivery company Hermes lets a package sender pre-record a message and upload it via the Hermes Send app. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Those involved in political marketing love OTT, she said, because it reaches the cordless and offers increased frequency to a high-value target audience. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all younger owners and managers advertise, and are most likely to use traditional media. Read the whole story
COMMENTARY
by Jason Gaunt
Print has become an antidote to digital overload -- and other reasons to think twice before writing off print. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is moving past "Roma." A Martin Scorsese mob drama called "The Irishman" may be in the running, as an Netflix-produced movie, with possible … Read the whole story