Now, relevance diagnostics will measure relevance across three dimensions, including quality ranking, engagement rate ranking and conversion rate ranking. Read the whole story
The deal marks a significant expansion to the partnership forged last year. Typically, subscribing to both services would cost $16 per month. Hulu's base … Read the whole story
In a tweet, Sen. Warren (D-Mass.) said Facebook censoring her ads only proved her original point: The company has become too powerful. Read the whole story
The "Digital Marketing Bill of Rights for Minors" would also require companies to obtain explicit consent from teens between the ages of 13 and … Read the whole story
Privacy advocate Alastair Mactaggart told the Senate that businesses could comply with California's new law by honoring do-not-track requests sent through browser settings. Read the whole story
Vault's first podcast will be called "Bomber," and will delve into the story of how police in Austin, Texas hunted and ultimately caught the … Read the whole story
Conkling will lead the company's negotiations with networks seeking distribution through YouTube TV, as well as programming and packaging strategy. She will also represent … Read the whole story
Gen Z sees cars more as appliances than any other generation, with a car representing essentially no more than a means of transportation. Read the whole story
Adobe Advertising Cloud has expanded search services support for Google Smart Bidding strategies such as targeted cost per acquisition and return on ad spend. Read the whole story
Toles stated he will be "laser-focused on serving deeply passionate audiences by connecting them to diverse, multitalented creators across all forms of media and … Read the whole story
OAR will seek "a technical means to better monetize every TV impression through segment-based audience targets and addressable insertion." Read the whole story