RTBlog
by Joe Mandese
At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposite … Read the whole story
by Joe Mandese
Bryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectively, of media and marketing research firm Comscore. Their resignations come less than … Read the whole story
by Wayne Friedman
Lessening concerns over Google making sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies. Read the whole story
by Gavin O'Malley
Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and Pages. Users can track advertiser spending on … Read the whole story
by Joe Mandese
Sizmek, the world's largest third-party ad server, late Friday announced it had filed to be restructured under the Chapter 11 bankruptcy code. It said … Read the whole story
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by Wendy Davis
Facebook has inflated its "core metric," a group of advertisers says in new court papers. Read the whole story
by Alex Weprin
Both Sony and CSSE will contribute programming and assets to the new entity. CSSE stock was up 13.6% after hours following the news. Read the whole story
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by Alex Weprin
As CTV rises, short-form video ads are rising as well. Innovid found that videos under 10 seconds more than doubled in 2018 to 11% … Read the whole story
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by Wendy Davis
Facebook isn't the only tech company facing governmental scrutiny over potentially illegal ads. Read the whole story
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by Alex Weprin
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on … Read the whole story
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by Laurie Sullivan
In the search engine menu bar alongside the categories, Google is testing small icons that appear beside the text. Read the whole story
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by Thom Forbes
The company has pulled the plug on releasing the device, one of Apple's most-awaited products. after concluding it "will not achieve our high standards." Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Zuckerberg's apparent volte-face is actually a smart way of putting the regulation question back to governments. Read the whole story
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by Richard Whitman, Columnist
The deal, announced today, came as a surprise to most industry watchers. It was just a year ago that Sorrell and WPP had a … Read the whole story