The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period. Read the whole story
The change follows the retirement of Netflix CMO Kelly Bennett, who had led Netflix's marketing team for seven years. Read the whole story
Survata and Moat will announce an integration Thursday that will give advertisers the ability to better understand how and if consumers hear their message. Read the whole story
An advertiser who sells massage chairs claims Google had "created erroneous advertising" that resulted in unauthorized charges, Read the whole story
A federal appellate court has refused to revive a lawsuit that sought to hold Google, Twitter and Facebook responsible for the mass shooting at … Read the whole story
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past … Read the whole story
Women comprise only 15% of AI research staff at Facebook and 10% at Google. For blacks, the landscape is even bleaker. Read the whole story
Pushing back concerns over growing competition, Netflix said its original shows rank higher than the licensed content it buys from Walt Disney, NBCUniversal and … Read the whole story
At launch, nearly two dozen podcasts will be available, spanning genres from sports to comedy. Read the whole story
Three out of four ad execs say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media. Read the whole story
Ira Snyder, director of AR/VR and Facebook Assistant, is leading the effort, contacting vendors in the smart speaker space, according to a report. Read the whole story
Publishers will need to use the Signed Exchanges standard. The technology allows publishers to control their own cookies, analytics, and brand in the URL … Read the whole story