Social Media Insider
by Gavin O'Malley, Staff Writer
Newstead currently serves as legal adviser to the State Department, where she oversees work on issues affecting U.S. foreign policy. Read the whole story
by Gavin O'Malley
Continuing its comeback, Twitter reported better-than-expected financial results for the first quarter of 2019. Read the whole story
by Joe Mandese
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today … Read the whole story
by Wendy Davis
The Supreme Court's conservative judges appear inclined to allow the Department of Commerce to include a question about citizenship in the upcoming census. Read the whole story
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by Alex Weprin
In an open letter posted to the company's website, Philo CEO Andrew McCollum was surprisingly blunt about the decision. Read the whole story
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by Wendy Davis
Marketing technology company NaviStone and retailer Harriet Carter Gifts are facing a lawsuit accusing them of using technology that identified anonymous web users. Read the whole story
by Alex Weprin
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive … Read the whole story
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by Alex Weprin
The CNN channel on Pluto TV will not be the linear, live CNN channel but will include a "curated playlist of short-form digital content … Read the whole story
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by Alex Weprin
If they open Sling's Roku app, users can watch the basketball game. It's a customer-acquisition opportunity. Read the whole story
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by Laurie Sullivan
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads … Read the whole story
by Wayne Friedman
Connected TV impressions, as a share of digital video ad impressions, rose to 44% in Q4 2018 from 15% in the same period a … Read the whole story
by Melynda Fuller
The acquisition comes as 'theSkimm' deepens its offering of products and paid membership perks. Read the whole story
by Laurie Sullivan
More than a third of keywords now contain images. Publishers need to focus more on SEO strategies as Google is ranking more images higher … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals … Read the whole story