RTBlog
by Joe Mandese
Ad tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions. Read the whole story
by Alex Weprin
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every … Read the whole story
by Alex Weprin
"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly … Read the whole story
by Wendy Davis
Amazon can't shake a trademark infringement lawsuit over its ads for Williams-Sonoma merchandise. Read the whole story
by Wendy Davis
The self-regulatory watchdog Children's Advertising Review Unit has found that Facebook didn't comply with the "spirit" of a federal privacy law, because the company's … Read the whole story
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by Laurie Sullivan
Microsoft Advertising purged several businesses in the past few years, only to regroup and rebuild, using the latest technology based on machine learning and … Read the whole story
by Joe Mandese
Consumers watch video differently on different screens throughout the day. That is the not-so-surprising revelation of a study presented during a Digital Content NewFronts … Read the whole story
by Sara Guaglione
Tumblr has had a tough time meeting revenue goals. Yahoo purchased Tumblr for $1.1 billion in 2013. Read the whole story
by Laurie Sullivan
A different type of ad unit on YouTube videos will display product prices and recommendations, and makes it easier to buy brands on Google, … Read the whole story
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by Ray Schultz
The company says it is helping brands to compete with walled gardens and improve their email marketing. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Consumers are split on whether 5G's benefits are worth paying for, but the market is not so split on whether people will sign up … Read the whole story

COMMENTARY
by Nina Lentini, Staff Writer
Imagine a future in which Patagonia excludes creative including sweaters and coats from a campaign targeting users who never raise their Nest thermostats above … Read the whole story