RTBlog
by Joe Mandese
In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically. Read the whole story
by Laurie Sullivan
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared … Read the whole story
by Gavin O'Malley
Foursquare has agreed to buy rival Placed from Snap Inc. and plans to make Placed Attribution its flagship measurement product. Read the whole story
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by Alex Weprin
While Pixability is best known for its expertise on YouTube, the company is in the midst of expanding its reach to other platforms, which … Read the whole story
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by Alex Weprin
The company announced price increases in January, starting with the U.S. and Canada, with other countries that use the U.S. dollar following. Read the whole story
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by Ray Schultz
The outage began shortly before 3 p.m. ET and appeared to spike around 5 p.m. Complaints have come in from Indonesia to Europe. Read the whole story
by Sarah Mahoney
Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers. Read the whole story
COMMENTARY
by
The union is seeking wage minimums and guaranteed raises that reflect rising living expenses, longer severance and a share of revenue from content licensing. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
To use the service, a person needs a new LG V50 ThinQ Android phone (around $1,100) or an HTC 5G Hub ($600), which could … Read the whole story
COMMENTARY
by Joe Mandese
Google's acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon's Sizmek acquisition sends a similar signal about how serious it is … Read the whole story