PolicyBlog
The New York Privacy Act would require companies to obtain users' express consent before drawing on personal data -- including web browsing and search queries -- for ad targeting. Read the whole story
In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of … Read the whole story
OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu … Read the whole story
Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service focused on fraudulent connected TV advertising. The service, developed in a beta … Read the whole story
Google announced Thursday it plans to acquire business intelligence platform Looker for $2.6 billion in a deal that will see the company's technology integrate … Read the whole story
The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard … Read the whole story
Wall Street equities research firm Pivotal Research Group has upgraded its rating for shares of Snap to a "buy" from a "hold," citing "increasing … Read the whole story
On Thursday, Google announced plans to launch its Stadia streaming cloud-based game console in November, backed by top publishers such as Ubisoft, Bethesda, Electronic … Read the whole story
Consumers may be willing to give up privacy for convenience in apps, but not all are happy with the tradeoff. Read the whole story
Facebook argues it can't be hauled into a Washington, D.C. court over privacy debacle. Read the whole story
Still in beta, the new service ties into UberMedia's broader efforts to assist in site selection and trade area modeling. Read the whole story
Users should avoid enabling Allow or Block lists, and Outlook account holders are urged to not toggle Safe and Blocked senders, Bleeping Computer reports. Read the whole story
London-based Fabula applies machine-learning techniques to network-structured data. The new group will focus on natural-language processing, reinforcement learning, machine-learning ethics, recommendation systems, and graph … Read the whole story
The publisher of the "Choose Your Own Adventure" book series argues that Netflix confuses viewers into believing "Black Mirror: Bandersnatch" is affiliated with the … Read the whole story
- COMMENTARY
Newmark's donation to Consumer Reports is admirable, considering consumers need another watchdog on the technology industry. Read the whole story
AdKaddy, now out of beta, allows users to set up a separate email address for marketing messages. Read the whole story
