One of the most interesting developments I've seen in the video advertising marketplace over the past couple of years has been the rapid acceleration of TV attribution modeling, and for … Read the whole story
While Google brought in an estimated $4.7 billion, the entirety of the U.S. news industry made $5.1 billion in digital advertising last year. Read the whole story
"Americans want and deserve enforceable protections that preserve net neutrality, ensure stronger broadband competition, and improve access," more than 100 groups tell Senate Majority … Read the whole story
The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption … Read the whole story
Properly executed push notifications can significantly drive click-throughs. When it came to driving click-throughs, the least effective emojis conveyed emotion. Read the whole story
AT&T's WarnerMedia today announced another key appointment to the team responsible for its new streaming service, naming Jessie Henderson executive vice president of original … Read the whole story
Content curation was a wholly new discipline, but with a trajectory that had value in 2011, when McGraw Hill published my book "Curation Nation." Read the whole story
"Local and regional newspapers will likely be especially hard hit if forced to choose between forgoing accepting online political advertisements or taking on the … Read the whole story