Social Media Insider
The blockchain technology, which will keep financial and social data separate through a new subsidiary dubbed Calibra, should be available in first-half 2020. Read the whole story
The Global Alliance for Responsible Media aims to take on the spiraling problem by leveraging their collective clout, although the strategy has yet to … Read the whole story
Ad-supported platforms must find new ways to integrate brands in consumer-friendly fashion, stressed Randy Freer. Read the whole story
The suit is a refiling of one made in 2017 against Dentsu's Fetch unit, which is not named as a defendant in the new … Read the whole story
At Cannes Lions, Pinterest announced the expansion of its partner program to support its shoppable ads launched last week. The D2C search-based experience aims … Read the whole story
Two-thirds of Harris Poll respondents say they'd drop a brand if its ad appeared next to 'fake' or offensive content. Read the whole story
The D2C interactive campaign informed consumers about the brand and its products, leading them directly to clothing features they interact with in the videos. Read the whole story
The way that social platforms were built encourages "fake news, disinformation and addiction," Kara Swisher said. Read the whole story
Google said it's investigating why content from lyrics site Genius served up in search results without creator rights permission, after Genius embedded patterns in … Read the whole story
VidAngel's former $1-per-movie streaming service allowed users to censor nudity or violence from videos. Read the whole story
The Spotify Free ad offering is part of the platform's multi-pronged push to grab more share of rapidly growing podcast advertising spending. Read the whole story
The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ads appear adjacent to appropriate content. Read the whole story
- COMMENTARY
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a … Read the whole story
