Mobile Insider
by Gavin O'Malley, Staff Writer
Venmo is also better for targeting due to users' greater activity using apps and on mobile, per Zeotap's mobile data. Read the whole story
by Karlene Lukovitz
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the whole story
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by Karlene Lukovitz
With launch 10 months away, Google, P&G, PepsiCo, Walmart, Progressive and AB InBev are on board,. Read the whole story
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by Laurie Sullivan
The protocol aims to increase trust between the brand and the agency as well as ensuring the integrity of the data. Read the whole story
by Laurie Sullivan
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
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by Laurie Sullivan
Marketers at Pandora believe voice will become key to search and discovery on smart speakers. Pandora SVP, ad innovation Lizzie Widhelm shared her thoughts … Read the whole story
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by Richard Whitman, Columnist
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase … Read the whole story
by Gavin O'Malley
With the deal, GitHub should better code for software teams of various sizes. Read the whole story
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by Laurie Sullivan
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor, which means they can manage them in bulk. Read the whole story
by Richard Whitman, Columnist
The new report, titled "The State Of Advertising," was created with The Economist Group and released at Cannes. Read the whole story
COMMENTARY
by Staff Writers
Tech stacks are full of acronyms. Take Ryan Heft's. As email marketing manager for KEEN, he said, "ESP is my main world. Our CDP … Read the whole story