If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value is assigned to them, because that's … Read the whole story
Amazon's share was just 3% in 2018. Google's share is forecast to decline 1% due to the growing competition. Read the whole story
The CTIA reports Americans used 82% more mobile data in 2018 than the year before. Read the whole story
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according … Read the whole story
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story
"In the ICO's view the adtech industry appears immature in its understanding of data protection requirements," the report states. Read the whole story
"The significant public interest in and allegations surrounding the business conduct of Big Tech and the leaks concerning the clearance process relating to potential … Read the whole story
Adding a bit of urgency to vacationers' mobile usage, consumers cite finding fun things to do on the road as their biggest concern. Read the whole story
A new estimate forecasts 41.6 billion connected IoT devices by 2025. Those devices generate lots of new data, in amounts counted in zettabytes, according … Read the whole story
The idea was for publishers to generate revenue on their own sites from embedded tweets. Read the whole story
Can social media platforms rebound from a time when feeds are ad-cluttered environments where everyone's essentially ignoring each other? Read the whole story
When it comes to actually adopting the strategy and providing results such as the return on investment, AI projects often fall short of delivering … Read the whole story