RTBlog
by Joe Mandese
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in radio." Read the whole story
by Karlene Lukovitz
Sixty-six percent of streamers know what they're going to watch, and most who don't go to favorite channels rather than use menus or recommendations. Read the whole story
by Joe Mandese
Television's share of time spent connected to media fell to 39% in Q1 2019, according to the latest installment of an ongoing tracking study … Read the whole story
by Karlene Lukovitz
Sheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, and in training and development with social media platforms. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Quibi wants to embrace a new definition of "episodes" -- and it already has $100 million in initial advertising to back this up. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Popular wide-reaching content may be best left to Netflix. Video companies have a different role to play. Read the whole story
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by Gavin O'Malley
Websites are deemed more effective than digital advertising, search engine optimization, sales enablement or events. Read the whole story
by Wayne Friedman
NBCU and Hulu ad executives predict the production costs will inevitably push the digital streamer to take on advertising. Read the whole story
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by Laurie Sullivan
Search marketers should consider the time and sequence of events on social platforms just before a purchase. Historic data yields insights into events that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Searchmetrics research analyzes the impact of a recent change designed to limit how often the same brand appears in the top organic search results. … Read the whole story
by Larissa Faw
For the next 12 months, Fischer will work in collaboration with the Executive Committee, the governing body of the Ad Council's Board, and Ad … Read the whole story