Social Media Insider
The campaign -- intended to promote soccer apparel in the U.K. -- was too easily turned into a platform to spread hate. Read the whole story
New owner Viacom says it's the largest Hispanic content offering on a free, AVOD streaming service to date. Read the whole story
Data points to long-form video (including Netflix), but not social video, replacing linear TV viewing, driving down overall video viewing times. Read the whole story
The spinoff will announce its new name and brand on July 15. It will offer marketing automation tools, marketing analytics, advertising, and content management … Read the whole story
At its July 11 launch, the app's 35+ hours of magazine-branded video content will include 15 guided workouts, Read the whole story
McAllister's Deli, Courtyard by Marriott lead the 163 franchise brands studied in local presence, customer ratings, engagement. Read the whole story
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. Read the whole story
Actions come as WSJ reports that the platforms were being "flooded" with dubious, potentially harmful cancer remedies. Read the whole story
Emails with 'Prime Day' in the subject line greatly outperformed other holiday-themed emails last year. Read the whole story
After viewing increases for the better part of two years, cable TV news networks posted a decidedly downward trend in Q2. Read the whole story
- COMMENTARY
OTT responds to the needs of an ever-growing population of consumers: freedom of choice, personalization and convenience. Read the whole story
- COMMENTARY
When it comes to measurements, data and methodology are key. Given the complexity of the media schema, it would be ineffective or even misleading … Read the whole story
