Study respondents said intrusive and irrelevant ads reflect poorly on the apps or mobile websites that carry them. Read the whole story
The AT&T unit is making some dramatic changes to its senior advertising executive staff. Replacing Speciale as interim president will be Gerhard Zeiler, CRO … Read the whole story
The IAC chief asserts that 'the only people who are watching commercials are people who can't afford to buy the products being sold.' Read the whole story
A survey and analytics add support for Netflix's boasts about the show's drawing power. Read the whole story
An amendment that would have made California's landmark privacy law more business-friendly was rejected Tuesday by a 3-3 vote in the state Senate Judiciary … Read the whole story
Invalid or fraudulent user traffic now accounts for 18% of all user traffic attributed to digital advertising buys, according to a new study released … Read the whole story
Flush with cash, Bolt plans to significantly scale its engineering team, expand globally and invest in enterprise functionality for larger retailers. Read the whole story
Comscore's stock continues to decline -- another 10% in the last five days. After a new financing deal through a private investment was announced … Read the whole story
The lawsuit, by a former New York state assembly member, came hours after a federal appeals court ruled @realDonaldTrump violated the constitution by blocking … Read the whole story
The UK media group's studio will produce a nature series for the in-development mobile, short-form video platform. Read the whole story