"Publishing third-party content online never can be "neutral," a broad coalition of academics and organizations say. Read the whole story
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers … Read the whole story
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story
The app will try to organize activities based on users' geographical locations and interests, then make appropriate suggestions. Read the whole story
The companies announced a definitive agreement early Friday that values the research arm at $4 billion. It will be spun out of WPP into … Read the whole story
FuboTV saw 137% YoY viewership bump in June -- when most of the FIFA Women's World Cup games were played -- and a 200% … Read the whole story
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, including consumer behavior, demographics, shopping habits and location." Read the whole story
Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. Read the whole story
According to Publicis Media's Zenith, TV will lose its dominant share of global ad spending within the next couple of years, with Internet display … Read the whole story
The live broadcast of this year's Tour De France had Lance Armstrong on camera offering analysis of the race -- but nothing of his … Read the whole story
The suggestion that success will result from mere ownership of a "first-party data asset" is misleading at best. Read the whole story