Social Media Insider
by Gavin O'Malley, Staff Writer
Dubbed "Real Friends," the campaign positions Snapchat as the best social platform for communication and self-expression with users' "real friends." Read the whole story
by Wendy Davis
Hawley frames his legislation as targeting addiction, but some of his proposals also appear to target features that arguably amplify extremist voices. Read the whole story
by Karlene Lukovitz
In addition to cost-per-day buys reaching all YouTube homepage visitors, the new CPM-based buys enable audience targeting. Read the whole story
by Wayne Friedman
A Bernstein Research report says broadcast TV networks showed a 13% decline, with cable networks sinking 15%, in Nielsen-measured C3 prime-time 18-49 viewing. Read the whole story
by Wayne Friedman
DirecTV Now, a digital pay TV service of live, linear TV networks, has seen big declines in subscribers in recent periods. Read the whole story
by Gavin O'Malley
The update will include shortening visible primary text from seven to three lines, after which users will be prompted to click to view additional … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major TV network groups continue to be adamant about controlling all their national linear TV advertising inventory. Read the whole story
by Joe Mandese
The share of TV channels the average American household actually tunes to continues to fall, dropping to 6.6% in 2018. Read the whole story
by Wendy Davis
Facebook plans to ask the Supreme Court to review a recent decision that reinstated a lawsuit accusing the company of violating a federal robo-texting … Read the whole story
by Laurie Sullivan
Despite all the hype around machine learning, technology does a good job of interpreting and matching the words humans use in search query descriptions … Read the whole story