RTBlog
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs. Read the whole story
Fox will use Credible's consumer and other data for its local TV stations' sites, as well as Fox Business's online platform. Read the whole story
The order stemmed from a 2018 suit by Amazon, Netflix and a Hollywood studios coalition that alleged Set TV enabled "mass infringement" of TV … Read the whole story
A report claimed Apple was paying contractors to listen to the voice commands of Siri users in order to judge the accuracy of the … Read the whole story
Overall, U.S. theatrical movie spending on national/regional TV is at $551 million from May 1 through August 1 -- up 12% year over year. Read the whole story
The "Voter Privacy Act of 2019," introduced this week, would require political campaigns to notify consumers if their personal data is obtained and delete … Read the whole story
TLC's big gains came from strong viewing of its "90 Day Fiance: Happily Ever After?" series. Hallmark continues to benefit from its "Good Witch" … Read the whole story
Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies. Read the whole story
Finding unique ways to use search helps Pinterest grow. Personalized search suggestions now reach one-third of Pinterest users, "making us think there's tons of … Read the whole story
BIA says the three biggest markets will be Los Angeles ($368 million), Phoenix ($280 million) and Philadelphia ($259 million), with local TV getting the … Read the whole story
Mahony will be assigned the chore of helping brands scale their subscription marketing. Read the whole story
COMMENTARYConsumers see ads wherever they are, but that doesn't mean they always pay attention to ads they see or even which ads they notice … Read the whole story
