Mobile Insider
But 38% still plan to shop in physical stores as well as online, per an AdColony study. Read the whole story
As CBS merger talks continue, Viacom beat Q3 earnings expectations and saw ad revenue grow 6%--the first such ad growth since Q3 2014. Read the whole story
The sophisticated scheme involved efforts to make it seem that fake clicks came from humans, not bots. Read the whole story
In an analysis published this week, GroupM Global President of Business Intelligence Brian Wieser plotted the inflation of TV advertising costs vs. the rise … Read the whole story
"The need to protect children who use Messenger Kids and Facebook's promises to parents set a higher bar for privacy and online safety," Sens. … Read the whole story
- COMMENTARY
David Kohl, president and CEO, Trustx, has been working on issues like fraud and lack of transparency in programmatic since 2013. Read the whole story
Disney advertising sales completed its networks upfront deals with CPMs prices growing by 12% to 15% across all dayparts. Read the whole story
COMMENTARYConsumer Reports' annual take on the value of cable television is less harsh this year than it was a year ago. Read the whole story
The new offering is built on technology from Zendesk's recent acquisition of Smooch -- a CRM platform that helps brands personalize their messaging across … Read the whole story
- COMMENTARY
Advertisers are people too, and they're not stupid. They have to wonder how many viewers actually pay attention to all those lame ads. Read the whole story
