The path-to-purchase for Latinx is even more social and "circular" than that of most U.S. consumers, suggests new Nielsen research. Read the whole story
The new ViacomCBS now claims the largest TV audience of any TV-media company, as well as $8 billion in national TV advertising revenue. Read the whole story
Verizon reportedly got about $3 million for the struggling social network -- staggeringly less than the $1.1B Yahoo paid for it in 2013. Tumblr … Read the whole story
The partnership will enable advertisers to scale their local-market OTT campaigns "with precision," says Discovery, which is looking to accelerate the growth of its … Read the whole story
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, … Read the whole story
Britain's TV ad pre-approval org, Clearcast, disagrees with Advertising Standards Authority's interpretations of the ads and warns of far-reaching implications. Read the whole story
Yang said that if elected, he would put laws in place to "establish data as a property right" to help share the value of … Read the whole story
Hispanics are more likely to seek input from friends and family, and many find shopping relaxing. Read the whole story
Industry growth is driven by faster customer onboarding, streamlined underwriting processes and reductions in operations costs enabled by AI. Read the whole story
How search optimization will change -- but in many ways still remain the same. Read the whole story
On social you need to add #ad -- but on tv, influencers can launch campaigns and never admit to being paid. Read the whole story