Mobile Insider
by Gavin O'Malley, Staff Writer
Using its own machine-learning technology, Twitter plans to determine what tweets belong in what topic categories. It intends to eventually offer an infinite array of topic feeds. Read the whole story
by Karlene Lukovitz
The deal provides incentives at a time when content producers are moving to D2C streaming and pay TV providers need premium content more than … Read the whole story
by Karlene Lukovitz
Comscore will supply the ratings and currency for the live linear addressable footprint that spans DirecTV, Altice USA, Frontier, and AT&T sister company WarnerMedia. Read the whole story
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by Laurie Sullivan
The goal is to ensure companies have access to a higher standard of location data by tapping into technologies most companies do not use. Read the whole story
by Laurie Sullivan
FTC Chairman Joe Simons, who is overseeing a tech task force, for the first time said he is prepared to break up major tech … Read the whole story
by Gavin O'Malley
For Facebook, the change is part of a broader push to make users feel more safe and secure on its platforms. Read the whole story
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by Ray Schultz
Openprise says it is filling data holes found in other solutions, including duplicate leads and missing contacts. Read the whole story
by Joe Mandese
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will political addressable TV advertising be a thing? We might see more politicians run a number of different creative messages of this type. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% received organic clicks to the rest of the web, 5.98% were clicks … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What was once a pay TV market of 101 million subscribers in 2013 is now down to 87 million. Yet we keep hearing about … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The verdict of the business press seemed to be that the new company is still not big enough to compete. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A Gfk study found 25% of shoppers are likely to try AR or VR to aid in shopping next year. Read the whole story
by Karlene Lukovitz
Britain's TV ad pre-approval org, Clearcast, disagrees with Advertising Standards Authority's interpretations of the ads and warns of far-reaching implications. Read the whole story