PolicyBlog
by Wendy Davis, Staff Writer
Google says publishers lose significant revenue when users block cookies, but an earlier study by academics contradicts the company's findings. Read the whole story
by Wendy Davis
The Federal Trade Commission and Federal Communications Commission reportedly are pushing back against a proposal that would task them with regulating web companies' editorial … Read the whole story
by Wayne Friedman
Fox News Channel's "Tucker Carlson Tonight" show has seen a sharp drop in the average paid advertising time per episode -- but a higher … Read the whole story
-
by Laurie Sullivan
Google will give AdMob and AdSense publishers more information each time it restricts an ad from serving up as a result. The move is … Read the whole story
by Wayne Friedman
Apollo wants to combine Tegna with broadcasting assets the company is in the process of buying. Apollo has already struck deals with Cox Media … Read the whole story
-
by Joe Mandese
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will … Read the whole story
-
by Karlene Lukovitz
Some WSJ sources say the service would aim to feature "deserving" articles, regardless of sources and politics, as well as treating publishers more fairly. Read the whole story
by Karlene Lukovitz
Melanie Hamilton will spearhead sales strategy across holding companies, independent agencies. She's an 11-year Google veteran, most recently serving as head of industry in … Read the whole story
-
by Laurie Sullivan
Google engineers on Thursday released their vision of how the company plans to develop open privacy standards more in line with consumer expectations. With … Read the whole story
-
by Sara Guaglione
The total audience across magazine media brands, including readers on print and digital, web, mobile web and video platforms, was 1.6 billion in June … Read the whole story
-
by Laurie Sullivan
LoopMe, which optimizes media based on AI, teamed up with Numerator, which supports shopper panel data, to help marketers understand purchase behavior that can … Read the whole story
COMMENTARY
by Craig Barberich, Op-Ed Contributor
Born and raised on the Internet, OTT video companies almost always offer multi-device services. They've also realized that niche content is a great way … Read the whole story