Mixed signals are coming from two reputable sources on the quality of programmatic ad inventory. Confiant says the overall quality of programmatic ad inventory rose to its highest tracked level … Read the whole story
Netflix requires a premium $15.99 sub to get 4K, four streams. New Disney+ exclusive series include "Star Wars," "Lizzie McGuire," Marvel and Muppets spinoffs. Read the whole story
The deal will add key global media brands including preschool TV series "Peppa Pig," as Hasbro looks to develop and distribute its toy/game brands … Read the whole story
The growth and dominance of Netflix is now an issue - especially considering the success of 'The Office' and 'Friends.' Read the whole story
When it comes to local media buys, the complexity, along with the opportunities, have grown exponentially. A new Nielsen report offers a detailed status … Read the whole story
"Cookie blocking does not undermine web privacy. Google's claim to the contrary is privacy gaslighting," privacy experts Jonathan Mayer and Arvind Narayanan write. Read the whole story
Sony and Yamaha teamed to create the SC-1 Sociable Cart, an autonomous vehicle with high-resolution displays installed on its interior and exterior. Read the whole story
"Audible's actions -- taking copyrighted works and repurposing them for its own benefit without permission -- are the kind of quintessential infringement that the … Read the whole story
LinkedIn is offering brand marketers more data to build content. Omnicom's global analytics arm Annalect recently launched a new product -- Professional Audiences -- … Read the whole story
Havas Chicago's programmatic strategy team is unique in that it sits with media, social and search team to take a full-funnel approach to media … Read the whole story
Two entities make up TechStyle's programmatic value: Time and depth of data. And, its buying strategy involves "trying to debunk [the idea] that programmatic … Read the whole story
In a radical departure from how Google has been operating, on Friday the company put restrictions on the type of conversations it will allow … Read the whole story