Social Media Insider
by Gavin O'Malley, Staff Writer
Facebook has followed Instagram in testing "like hiding" -- but what's the real motivation, and how far will this go? Read the whole story
by Joe Mandese
The final version of the ad and media industry's new standards includes a significant revision to a controversial component that would require audience measurement … Read the whole story
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by Wayne Friedman
Total TV advertising is projected to reach $76.1 billion in 2019, down from $79.3 billion a year ago. In 2020, TV advertising is projected … Read the whole story
by Karlene Lukovitz
But global pay-TV revenues are forecast to fall 14% due to lower fees in developing markets and the decline in lucrative stand-alone bundles. Read the whole story
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by Gavin O'Malley
Retailers' branded mobile apps are increasing sales on their websites and in-store, Texas A&M University researchers found. Read the whole story
by Laurie Sullivan
The state of Texas leads a group of more than 30 attorneys general preparing an investigation into Google for potential antitrust violations. Read the whole story
by Wayne Friedman
WarnerMedia CEO John Stankey has been named president and COO of AT&T, adding to his responsibilities. Longtime veteran Jeff McElfresh has been named CEO … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"Clean rooms" have become a way for brands and agencies to use data, and Amazon, Google and Facebook to ensure it's not shared with … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" Read the whole story
by Wendy Davis
"A delay of 2-5 minutes does not impair the functioning of plaintiffs' Apple devices," a federal judge wrote in an order dismissing a class-action … Read the whole story
by Wendy Davis
A group of Facebook users can proceed with a lawsuit accusing the company of violating their privacy by scraping data about phone calls and … Read the whole story
COMMENTARY
by Chris Gil, Op-Ed Contributor
By 2020, nearly 50% of all ecommerce sales will be driven through mobile. Even if your client doesn't sell their product or service online, … Read the whole story
COMMENTARY
by Doug Ryan
Voice is a medium better built for informing, supporting and responding rather than advertising. Read the whole story