Mobile Insider
Many marketers plan to continue pumping more ad dollars into mobile this year, per the latest app trends report from Adjust. Read the whole story
Comscore has teamed with Adobe Audience Manager, Google Display & Video 360, and Oracle Data Cloud Read the whole story
The addition of out-of-home viewers to national ratings is good news for sports and news networks in particular, which can see total audience lifts … Read the whole story
It's no secret that linear TV viewing has been declining as American consumers -- especially younger ones -- shift to digital alternatives, but a … Read the whole story
As local/spot broadcast buying agencies gear up for the 2020 buying season, 20 shops have signed on to streamline their ordering process via media-buying … Read the whole story
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discovery program issues, Nielsen's Gracenote has started a new ID system. Read the whole story
AT&T is focusing on steady cash flow and low retransmission fee cost increases, but the company could take a hit with a loss of … Read the whole story
Growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis. Read the whole story
"It's not an exaggeration, in my opinion, to say this FCC's terrible broadband data is its Achilles heel," Rep. Frank Pallone (D-New Jersey) said … Read the whole story
Five of the top eight back-to-school brands reduced ad spending by nearly 20%, year-over-year, according to MediaRadar. But Best Buy, Amazon and JCPenney spent … Read the whole story
Amazon has filed a lawsuit against dozens of affiliate marketers for allegedly generating fraudulent traffic by falsely promising consumers Amazon gift cards. Read the whole story
- COMMENTARY
If consumers buy an Apple device -- iPhone, MacBook Air or iMac -- they will receive the Apple TV+ service free for a year. Read the whole story
