But the top 50 brands on Facebook and on Instagram now have the same audience sizes, finds a Socialbakers brand profiles analysis. Read the whole story
A class action suit charges that AT&T pressured employees into creating fake accounts and other deceptive activities to buoy numbers during Time Warner merger … Read the whole story
In preparation for its merger with Viacom, CBS has hired longtime TV marketing exec Mike Benson as president/chief marketing officer. George Schweitzer becomes chairman, … Read the whole story
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a … Read the whole story
Peacock will begin with 15,000 hours of content, including new original dramas, comedies, movies and unscripted TV shows. Read the whole story
Google recently updated AdMob to provide insights into how app users interact with the application, the content and the rewarded ads in the report. Read the whole story
Marketers and content creators now can link to key moments in videos and scan videos to search for content. This beta requires pre-authorization, and … Read the whole story
Media agencies are largely seen as "commodity suppliers," not strategic partners, according to a new report from consultant ID Comms. Read the whole story
Xandr has added Bloomberg and Vudu as content providers to its Community premium media marketplace, and has released new research on consumer ad engagement. Read the whole story
Remote payments will be driven by purchases made using mobile devices, with the number of smartphone buyers increasing by nearly 60% between 2019 and … Read the whole story
GoDaddy on Tuesday announced features to help small and medium-sized businesses automate website building and product marketing, and has renamed the GoCentral tool Websites … Read the whole story
A recent court decision against Facebook will result in "devastating harm for businesses generally and technology companies in particular," the country's largest business group … Read the whole story
Among NFL viewers, 58% watched at least one game on streaming platforms and apps in the first week of the season, a new survey … Read the whole story
The Russian company Federal Agency of News has no grounds to revive a lawsuit alleging that its account was wrongly taken down by Facebook, … Read the whole story