During mid-August to mid-September, content heavily drove searches for upcoming Disney+ as well as Netflix and Amazon Prime Video, but price was the dominant search driver for Apple TV+. Read the whole story
A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia … Read the whole story
An FTC official suggested the agency is considering changing children's privacy rules in ways that could empower YouTube to collect data from people who … Read the whole story
The TV awards show sank to another record low for TV viewing -- a Nielsen-measured 6.9 million viewers, down from 10.2 million in 2018 … Read the whole story
SVODs are used by 85% of these streamers and account for 60% of their streaming time, but AVODs are gaining. Read the whole story
FreeWheel says just 7% of all U.S. ad views were "audience targeted," up 82% from the second quarter of 2019. Read the whole story
The plan calls for expanding solution to all of OTT "soon," the partners say. Read the whole story
In addition to campaign and content strategy services and brand voice consultations, the newly named Twitter Next encompasses a lab of technologists, program managers, … Read the whole story
Two months after it emerged that Google's voice assistant sent some users' private conversations to outside contractors, the company says it will change its … Read the whole story
Soaring ad rates, driven in part by the wave of D2Cs themselves, make social marketing costs harder to justify. Read the whole story
A new study says regular TV sports viewers aren't likely to be "cord cutters" and tend to be "sticky" with traditional pay TV platforms … Read the whole story
The change to the more informative top-impression share metrics will encourage marketers to look at ad quality and relevance of landing pages to serve … Read the whole story
Comcast is offering its Xfinity Flex set-top box product -- something similar to Roku -- at no cost to internet customers. Read the whole story