Xaxis is shifting from simply using data to identify and target people to finding the right messages to target them with. Read the whole story
Sounds of splashing with a black screen, then a typed messages onscreen, finally give way to footage of people enjoying a Royal Caribbean resort's … Read the whole story
Apple is emulating Amazon, rather than Netflix, which has alienated theater chains by insisting on simultaneous release of its original movies online and in … Read the whole story
Broadcast networks have conspired to "fleece" the public by transmitting over-the-air signals that are too weak to reach people in many markets, the streaming … Read the whole story
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference. Read the whole story
An Illinois resident says Vimeo's newly acquired Magisto app violates a state privacy law by collecting faceprints from users. Read the whole story
CBS' "Late Show" came out ahead in season viewing with a big lead among all viewers and a narrower lead among key 18-49 viewers. Read the whole story
What was the EU even thinking in trying to apply an EU law to the rest of the world? Read the whole story
Google has updated its advice to help marketers determine how updates have impacted website pages that may have taken a hit in the rankings … Read the whole story
Competitors have been nipping away at Amazon in "highly focused sub-categories," according to data from Jumpshot's U.S. digital consumer panel. Read the whole story
Across national markets, however, a majority of shoppers still seem to prefer the excitement of launch days. Read the whole story