Video Insider
by Karlene Lukovitz
Facebook's proposed $40 million settlement and advertiser pressures may help ensure greater metrics transparency going forward, but the "safety" issues surrounding video and other content are the
toughest and most … Read the whole story
by Wendy Davis
The settlement agreement calls for at least $28 million to be distributed to video advertisers. Read the whole story
by Wayne Friedman
Consumer video streaming spending is forecast to grow 24% next year to $22 billion, according to the Consumer Technology Association. Read the whole story
by Joe Mandese
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the … Read the whole story
by Karlene Lukovitz
Disney's ESPN brand joins NBC and BBC news brands as content partners for the short-form video platform set to launch next April. Read the whole story
by Fern Siegel
"60 in 6," produced by "60 Minutes," will be a weekly show, six minutes in length, airing exclusively on Quibi. Read the whole story
by Wayne Friedman
Netflix original programming accounts for an industry-leading 58% of all "expressed demand" in Q2, Parrot Analytics says. Read the whole story
by Gavin O'Malley
The effort was squarely targeted at Generation Z (ages 18-to-25 years old), which now makes up more than half of Tinder's usership. Read the whole story
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by Laurie Sullivan
Agencies believe traditional media works better to spread the word and make consumers think about a brand. Digital media is better for campaigns requiring … Read the whole story
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by Wendy Davis
In defeat for Domino's, Supreme Court left in place a ruling that the Americans with Disabilities Act applies to websites and mobile apps. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While Disney+ on its own D2C platform won't have advertising, Disney associated content on Amazon Fire TV might. Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft Advertising said it wants to make it easier for marketers to understand the lingo in its search platform. Starting Monday, it's making a … Read the whole story