Social Media Insider
by Gavin O'Malley, Staff Writer
The majority flunked a recent 10-question quiz on the digital landscape circulated by the Pew Research Center among nearly 4,300 U.S. adults. Read the whole story
by Karlene Lukovitz
The private equity firm's pitch calls for forming a new company, still AT&T-controlled, that would also include rival Dish Network Corporation, reports Fox Business … Read the whole story
by Karlene Lukovitz
The new iteration of the advanced audience-targeting platform from Fox, NBCU and Viacom is transactional and with digital added, reaches more than 90% of … Read the whole story
by Laurie Sullivan
A shooter outside a synagogue in Germany used Amazon Twitch to broadcast the killings on Yom Kippur, the holiest day for Jews. Read the whole story
by Gavin O'Malley
Rep. Maxine Waters and her colleagues also requested that Facebook and its partners immediately agree to a moratorium on any movement forward on its … Read the whole story
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by Laurie Sullivan
Marketers aren't doing enough to diversify their ad dollars or leverage first-party data, and consolidate their ad spend largely on Google and Facebook. Read the whole story
by Wayne Friedman
The deal will integrate Inscape's data directly into The Trade Desk's cross-device ad-planning tool for digital and connected TV campaigns. Read the whole story
by Joe Mandese
Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's driving Roku's revenue and stock price higher? One analyst says it's a lack of TV company conflicts. Read the whole story
by Wayne Friedman
The Donald J. Trump for President campaign has spent $3.95 million in TV advertising since Sept. 24, according to Advertising Analytics. The RNC has … Read the whole story
COMMENTARY
by Laura Gurski, Columnist
Innovation strategies of the past hold less sway for a company's ability to achieve relevance at scale to a marketplace of millions of individuals. Read the whole story
COMMENTARY
by Joe Mandese
The Senate Intel Committee released a bipartisan report Tuesday on Russia's use of social media to influence U.S. elections and it appears likely to … Read the whole story