The social networking platform says it won't vet political ads because it doesn't want to "referee political debates." Read the whole story
Some analysts have reduced their target prices for Netflix, but maintained their "buy" ratings, along with optimistic prognoses for the still-dominant SVOD, despite the … Read the whole story
One reason why: Much of America can't access streaming services. Read the whole story
There may be a half dozen or more multibillion-dollar pitches in the first quarter alone, according to media and marketing consultant ID Comms. They … Read the whole story
Hulu will shift to a less complicated "first-price" auction process when it comes to selling premium video inventory for its private biddable marketplace launched … Read the whole story
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds. Read the whole story
FanDuel and DraftKings have placed more commercial airings with estimated higher national TV spend during the past month than over the first five weeks … Read the whole story
Sen. Marco Rubio (R-Florida) wants to determine the degree to which ByteDance is censoring politically sensitive content, which he contends could pose a national … Read the whole story
American businesses spent nearly $19.2 billion on audience data and solutions to manage, process and analyze digital audience data in 2018, up about 17.5% … Read the whole story
The agreement calls for the company to pay around $10 million to nonprofits that promise to use the money to promote online privacy. Read the whole story
Apple's recent ban of Quartz's news app in China is another worrisome sign of American companies' willingness to abandon principles they claim to champion … Read the whole story