RTBlog
by Joe Mandese
For those of you still trying to get your arms around attribution modeling, you can forget about it -- at least the current versions representing a litany of black boxes … Read the whole story
by Karlene Lukovitz
Competitive AVOD Roku launched a kids' section in August. Tubi says it will announce more international expansion soon. Read the whole story
by Wayne Friedman
The first five weeks of this year, the NFL continues to see rebounding viewership from its sharp declines two years ago -- up 6% … Read the whole story
COMMENTARY
by Karlene Lukovitz
Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Movie studios are mulling different distribution for some theatrical movies -- especially with TV streaming services like Netflix and Amazon Prime. Read the whole story
by Wendy Davis
One of the most significant proposed regulations requires companies to honor opt-out requests that people make through browsers, plug-ins or privacy settings. Read the whole story
by Wendy Davis
"I am concerned that the release of Facebook and its officers from legal liability is far too broad," Sen. Maria Cantwell writes in a … Read the whole story
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by Gavin O'Malley
Pivot's Michael Levine has decided to lower the price target on Twitter's stock from $49.75 to $47.00, although he is maintaining his Buy rating … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
By 2023, consumer purchasing of traditional and emerging technology will reach $2 trillion, according to the forecast by the International Data Corporation (IDC). Read the whole story
by Laurie Sullivan
De Nardis wanted to look at a brand's challenges first and then find a solution, rather than develop a solution and then find a … Read the whole story
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by Laurie Sullivan
Moz's Domain Analysis launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup. Read the whole story
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by Laurie Sullivan
The platform does not allow politicians to buy advertising on Twitch, but can direct viewers to make donations through third-party platforms like PayPal. Read the whole story