Despite Apple's 1 billion device user base globally, will its iOS device-only reach limit its initial growth? Will its lack of original content and library (not to mention no licensed … Read the whole story
Amazon continues to expand its share of the search advertising market, taking in nearly 13 cents of every dollar spent by search marketers in … Read the whole story
All Local People Meter markets, and 19 of the set meter markets, will now include Nielsen's Portable People Meter (PPM) panel data. Read the whole story
The data broker bill, one of several new amendments to California's privacy law, was opposed by the major ad organizations. Read the whole story
Customers forced to pay $9.99 for a sports add-on package or upgrade a tier reported canceling service, or threatening to. But Comcast, like other … Read the whole story
AMC Networks could see another drop in ad revenues for Q3, due to more cord-cutting and rising streaming businesses, according to one analyst. Read the whole story
The free, SAP-sponsored app lets readers scan headlines and go deeper by reading articles, viewing videos and listening to audio. Read the whole story
All about the TV Viewability study IPG Media Labs recently released using TVision data. Read the whole story
TV and other media news advertisers have a lot to think about these days, especially with regard to news -- however one defines it … Read the whole story
In light of TiVo's launch today of an ad-supported streaming service, Research Intelligencer is republishing a study conducted by OpenX and The Harris Poll … Read the whole story
With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware … Read the whole story
Even with more than 100 streaming services, a high percentage of consumers still prefer a bundled package of programming. Price is the top reason … Read the whole story
Google has moved deep into targeting with ads based on a complete picture of peoples' lifestyles, passions and habits through a product it calls … Read the whole story
Facebook says its strategy is not to police political debate. Yet it put in place a content policy that prevents users from spreading false … Read the whole story
A recent decision in the battle between analytics firm hiQ Labs and LinkedIn poses "a grave threat to user privacy and the openness of … Read the whole story