MONTAUK, NY -- Media companies are using free or discounted access to attract new subscribers, but it is the underlying value of data that can be used to market or … Read the whole story
A new analysis of top-spending D2C brands finds that just five of them made up more than half of all ad spending in Q2. Read the whole story
Unless the Supreme Court steps in, Illinois Facebook users can now proceed with a class-action alleging that the company violated Illinois residents' rights by … Read the whole story
The jump in CPCs indicates there are more advertisers serving video ads This represents the third straight quarter that video ad budgets have more … Read the whole story
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. Read the whole story
"Never in the history of this country has a President been the subject of such a sustained barrage of unfair, unfounded, unethical and unlawful … Read the whole story
Adobe's AI-based tools help brands personalize customer experiences across channels, the company says. Read the whole story