RTBlog
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," which hold the access to audiences as well as the means of targeting them, and it looks like … Read the whole story
DirecTV and U-verse subs dropped by 1.2M, and TV Now lost 195,000 customers, which works out to losing nearly 20,000 customers per day. Read the whole story
Disney's largest-ever cross-media marketing blitz is poised to explode today, AT&T will at last reveal specifics about HBO Max on Tuesday, before Apple TV+ … Read the whole story
Charter Communications stock rose sharply after its Q3 earnings release, which showed its revenues grew 5% to $11.4 billon. Read the whole story
- COMMENTARY
This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments. Read the whole story
Nexstar Media Group's broadcasting unit will move to a cost-per-impression model from household ratings for selling advertising. Read the whole story
- COMMENTARY
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views … Read the whole story
- COMMENTARY
Clicks grew at nearly twice the rate of spend and impressions grew at more than three times the rate of budgets, according to the … Read the whole story
AT&T says its new video service HBO Max will be available to 10 million customers who are also linear TV HBO subscribers. Read the whole story
Still in its test phase, the just-launched Facebook News will serve as a destination for partner publishers. If readers are receptive, the new service … Read the whole story
Faced with a new controversy related to online privacy, Comcast said this week that it doesn't draw on information about the sites broadband users … Read the whole story
Consumers can't proceed with class-action lawsuits alleging that the major wireless carriers disclosed location data to third parties, a federal judge in Maryland has … Read the whole story
- COMMENTARY
Even original, poorly rated films on Netflix deliver big audiences. The company claims the beleaguered film "Bright" was responsible for pulling in 6.6 million … Read the whole story
