Video Insider
Having tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now rolling them out to its unscripted … Read the whole story
Hundreds of Facebook workers are calling on the company to curb politicians' ability to use the company's targeting tools for political ads. Read the whole story
Ad revenues for AT&T's advanced ad division Xandr grew a strong 13.3% to $504 million. Read the whole story
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"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story
The deal to add inventory from Frontier will add around 750,000 homes. Canoe now totals 38 million households. Read the whole story
Video platform YouTube and a host of channel operators have been sued for allegedly tracking young children in order to serve targeted ads to … Read the whole story
Experts predict digital advances will lead to longer life spans, greater leisure and more equitable distributions of wealth and power. But there will also … Read the whole story
Penalties will now be assessed based on five steps that measure company size and the severity of the offense, Norton Rose Fulbright reports. Read the whole story
COMMENTARYMore than half (59%) of U.S. adults plan to purchase a smart home product, such as a smart doorbell or lightbulb, as a gift. Read the whole story
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What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share? Read the whole story
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OTT not only provides ability to precision-target desirable audiences, it's also far more affordable than linear, making it natural fit for many D2C brands. Read the whole story
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Trump has had issues with TV news networks, especially CNN. His lawyers have threatened legal action. He has also tweeted that Fox News Channel … Read the whole story
COMMENTARYThe automotive industry is likely to "partner deeply" with influencers who can integrate a car's brand story with relevance to their audience, says Influence.co. Read the whole story
