Social Media Insider
by Gavin O'Malley, Staff Writer
A growing number of consumers says they only buy Halloween costumes in order to show them off on Instagram and other social platforms. Read the whole story
by Karlene Lukovitz
Both groups are watching about an hour of video per day now, up by a half hour from 2015, while TV set time has … Read the whole story
by Karlene Lukovitz
The AT&T unit reportedly paid at least $500 million for U.S. rights to the series, hoping to lure young males as subscribers for its … Read the whole story
by Wayne Friedman
Just days before Apple TV+ starts on Nov. 1, AT&T announced its HBO Max service will launch in May 2020 at $14.99 a month … Read the whole story
by Wayne Friedman
Disney+ had an awareness score of 88% and Apple TV+ came in at 63%. This was followed by HBO Max (37%) and NBCU's Peacock … Read the whole story
by Wendy Davis
Facebook should follow the same norms as other traditional media companies with political advertising, Sen. Mark Warner says in a letter to Mark Zuckerberg. Read the whole story
by Wayne Friedman
PlayStation Vue will shutter on Jan. 30, 2020. Going forward, PlayStation fans can continue to access movie and TV content through the PlayStation Store … Read the whole story
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by Wendy Davis
"Locast's counterclaims are nothing more than an attempt to shift focus from Locast's wholesale infringement of the broadcast companies' copyrights," ABC, CBS, Fox and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance … Read the whole story
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by Laurie Sullivan
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story
by Gavin O'Malley
The company claims to be profitable and sources say this latest funding round values Scopely at about $1.7 billion. Read the whole story
by Laurie Sullivan
Last year, VidMob launched a not-for-profit division that works with charities. Its grassroots fund-raising campaign for Yoga & Sport for Refugees will help refugees … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital ad spend is soaring, but only a quarter of campaigns are measured for brand impact. What gives? Read the whole story