Average ad start-up time is 1.14 seconds, and 4% of viewers exit before an ad starts, according to Conviva's first report of true average streaming ad performance data, gathered in … Read the whole story
The connected TV ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at … Read the whole story
Adobe, The New York Times Co., and Twitter Monday announced the Content Authenticity Initiative to develop an industry standard means for authenticating sources of … Read the whole story
Congressional Democrat Alexandria Ocasio-Cortez said she had agreed to lift a Twitter block she had placed on New York state former Assemblyman Dov Hikind. Read the whole story
"The microtargeting of political ads may be undermining the united character of our United States," FEC Chair Ellen Weintraub argues. Read the whole story
Sabio's App Science TV ties behavioral data from mobile users and AI-driven insights to CTV households. Read the whole story
Microsoft on Monday relaunched Bing as "the search engine for business" by adding new features that allow searching across the internet and corporate intranets. … Read the whole story
An expert's tests of the top 500 most-used sites showed at least a third likely fingerprint computers, phones without users' knowledge, for ad tracking … Read the whole story
Rather than Facebook's trademark blue, the new logo actually changes colors, from blue to green to yellow to red. It uses custom typography and … Read the whole story
DeBevoise had been president/chief operating officer, CBS Interactive. Lanzone will step down at the end of 2019, becoming executive-in-residence at Benchmark Capital. Read the whole story
"Proactive measures have become necessary to protect users in light of the extensive record of ISP abuse of personal data," Mozilla tells Congress. Read the whole story
As part of the rebranding, Comcast Spotlight is adding two addressable offerings: Audience Intelligence and Addressable Full Avail. Read the whole story
The report identifies speed performance issues and the types of URLs that serve up more quickly to give marketers and webmasters a better understanding … Read the whole story