In a recent study, (49.3%) of U.S. boomers will be social users, compared to 77.5% of Gen-Zers and 90.4% of millennials. Read the whole story
Livek, a Comscore executive and officer since 2016, says cost restructuring has put the company on sound footing going forward -- adjusted EBITDA jumped … Read the whole story
The proposed settlement with the FTC also requires AT&T to prominently disclose any speed restrictions on "unlimited" data plans. Read the whole story
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Zoe Lofgren appears to give consumers broader rights than California's much-discussed new privacy … Read the whole story
The capability is real, but Meyers is confident his fans -- who love his Trump bits -- will understand that it's meant as "just … Read the whole story
Maine has delayed enforcing the law, which took effect on Sept. 19, but Comcast and cable broadcasters including Disney, NBCU and Fox Cable aen't … Read the whole story
The line between advertising and content has become blurred. Only about 40% of respondents recalled clicking on an ad before making a purchase, Read the whole story
The fact that the FTC is issuing a reminder suggests the agency views current influencer practices as problematic. Read the whole story
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still … Read the whole story
YouTube on Tuesday launched Shopping ads in its home feed and in search results. Shoppers may now see a carousel of images with product … Read the whole story
Company veteran Todd Johnson has a long tenure with the digital news platform that targets an African-American audience. Read the whole story
With its steady rise, the platform is testing more advertising capabilities, with more brands exploring new opportunities on it. Read the whole story
eMarketer reveals that 122% growth last year puts Amazon on course for a 10% share of US digital ad spend. Read the whole story